# CPV 79340000-9: Advertising and marketing services

Official label (Regulation (EC) No 213/2008):

- EN: Advertising and marketing services
- PT: Serviços de publicidade e marketing
- ES: Servicios de publicidad y de marketing
- FR: Services de publicité et de marketing

In the tree:
- 79000000-4 Business services: law, marketing, consulting, recruitment, printing and security (https://trinta.ai/cpv/79000000)
- 79300000-7 Market and economic research; polling and statistics (https://trinta.ai/cpv/79300000)

Beneath this code (2):
- 79341000-6 Advertising services
- 79342000-3 Marketing services

The busiest codes beneath this one, in Portugal:
- 79342200-5 Promotional services (https://trinta.ai/cpv/79342200): 116 contracts, €9.1m
- 79341400-0 Advertising campaign services (https://trinta.ai/cpv/79341400): 102 contracts, €16.6m
- 79341100-7 Advertising consultancy services (https://trinta.ai/cpv/79341100): 38 contracts, €11.5m
- 79342320-2 Customer-care services (https://trinta.ai/cpv/79342320): 23 contracts, €724.5k
- 79341200-8 Advertising management services (https://trinta.ai/cpv/79341200): 21 contracts, €1.3m
- 79342300-6 Customer services (https://trinta.ai/cpv/79342300): 7 contracts, €158.8k
- 79342100-4 Direct marketing services (https://trinta.ai/cpv/79342100): 2 contracts, €24.8k
- 79341500-1 Aeral advertising services (https://trinta.ai/cpv/79341500): 1 contract, €7.4k

Portuguese market, January to July 2026: 1,150 contracts signed under this code, €78.9m contracted. Counted from the open contract register, all procedure types.
Competition, open procedures only (59 with a published bidder list): 5.8 bids on average, median 5, 8.5% drew a single bid. Direct awards excluded, because there the buyer chooses who bids. All divisions ranked: https://trinta.ai/procurement-statistics

Who buys under it in Portugal (by NIF, contracts in the period):
- Santa Casa da Misericórdia de Lisboa (500745471): 50
- Município de Matosinhos (501305912): 16
- Universidade Nova de Lisboa (501559094): 16
- Município de Viana do Castelo (506037258): 16

French market, January to July 2026: 224 marchés notified under this code, €106.9m in notified amounts (framework ceilings included). Counted from the DECP consolidated files, deduplicated, all procedure types.
Competition, competed procedures only (155 declaring their offers, marchés passed without competition excluded): median 4 offers, mean 5.1 (an allotted marché repeats the consultation total on each lot, so the median is the figure to quote), 31% drew a single offer. Method: https://trinta.ai/barometre

Who buys under it in France (by SIRET, marchés in the period):
- REGION OCCITANIE (20005379100014): 21
- COLLECTIVITE EUROPEENNE D'ALSACE (20009433200018): 6
- CITIA (48988511100018): 6
- SOCIETE DU CANAL DE PROVENCE ET D'AMENAGEMENT DE LA REGION PROVENCALE (SCP) (05781313100026): 5

Source: https://trinta.ai/cpv/79340000 · All codes: https://trinta.ai/cpv